Have you created a natural supplement that you believe could help enhance the lives of others? Perhaps you’re an independent sales rep for natural products that you truly believe in?
Either way, chances are you’re looking for a platform to spread the word about these products.
Though there is an increasing number of people interested in alternative health solutions, identifying them and selling them on the benefits of your product is no easy task.
Stiff Competition
The health supplement industry has really taken off the past few years. Individuals are coming up with new combinations of vitamins, minerals, nutrients, and herbs believed to help treat both common and severe health conditions.
Though great news for the general public, for anyone interested in tapping into this market, the competition is stiff.
There are literally thousands of national and local brands available to date for consumers to choose from. This means, if you have a product worth investing in, you need to find other solutions for reaching your audience.
Not All Products Are Created Equally
Another disadvantage for anyone interested in selling natural supplements is product reputation. As health supplements aren’t regulated by the federal government, there are a number of brands that create poor quality, ineffective products.
This, in turn, reflects poorly on newly developing brands as people (rightfully) grow skeptical of natural supplements and their effectiveness altogether.
Farmer’s Markets Can Help
If you have natural supplements for sale, you can clearly see there are some significant odds stacked against you. Be that as it may, there are efficient channels you could tap into to accelerate your success.
Take, for instance, the local farmers market, a marketplace designed especially for health-conscious individuals. With the proper marketing tactics and a quality product, it can eliminate the above-listed problems. Here’s how:
Reaching Your Target Audience
It can be hard to stand out against the competition online and through brick-and-mortar locations. Yet, the farmers market is local, centered around the community, and geared towards those who prefer fresher, safer, healthier produce and other health-related products.
Since these are the people you want to connect with, setting up a stand at a nearby market would essentially put you right in their backyards.
Face to Face Interaction
Face-to-face interaction remains one of the most effective methods of marketing. It provides consumers with a tangible experience that they can see, listen to, touch, smell, and taste. Your target audience immediately gets to tie a face to the brand.
They can ask questions and get genuine answers. Passersby can see the product, and, if allowed, taste it as well giving them a firsthand account for what your supplements can do for them.
Great for Local Branding
Though any entrepreneur should be using multiple methods of marketing to spread the word about their products in an industry as big as health supplements, it can be hard to differentiate yourself.
Farmers markets create the opportunity for you to brand locally. You won’t find thousands of competitors with stands providing customers with more options than they need.
In fact, depending on where you set up you may not find much competition at all. This creates an opportunity for you to develop a positive reputation for yourself within your locality.
How to Be Successful at the Farmers Market
Thinking that the farmers market might be an ideal place for you to sell your natural supplements?
If so, there are tricks to the trade of being successful. After paying for vendor space and obtaining the proper licenses and permits, review these important tips listed below:
Make Your Booth Unique
Though you won’t find yourself in the midst of a ton of natural supplement vendors, you still want to grab the attention of your audience. So, make your booth stand out. Having a custom tent designed by companies like Instent Industries would be very effective.
Passersby would immediately see the tent with your brand name on it and become curious about what it is you have to offer.
Display Your Products Boldly
The tent will be enough to get consumers over to your table, but once they arrive, what will they find? If you’re going to be successful in selling your natural supplements you have to display your products boldly.
Setting up your table and decorating it with tablecloths, informational pamphlets, and promotional products is one avenue you can take. Then, stack the supplement bottles alongside the table to draw them in even further.
Have Other Items Available
Not everyone who comes to your booth at the farmers market is going to purchase your supplements the first time. They may want to obtain information to go home and do some research.
So, be sure that you have other items available to help them remember your products after they’ve left the market. Informational pamphlets, business cards, eco-friendly shopping bags with your company info on them, and even trial samples can make a big difference in getting future sales.
Be Talkative and Answer Questions
You’re not going to be successful sitting behind the table with nothing much to say, you’ll need to be social. As people come up to your stand talk with them about the product and its effectiveness.
Discuss your personal experience with developing the product or using it yourself. Answer any questions they may have as well. More importantly, don’t make it all about natural supplements.
Be willing to talk about other things like solutions for deficiencies like low vitamin D, iron, or B-complex vitamins, family health, alternative health solutions, etc. The idea is to connect with the audience and not just sell them on the supplements.
Through conversation, they learn that you have done your research and are well-versed in the subject matter. This creates a trusting relationship that leads to future sales.
A weakened environment, increased exposure to toxins, chemically developed foods, and more continue to cause health problems for individuals of all ages. Now is certainly the perfect time to develop all-natural products that can enhance the well-being of others.
If you’ve recently created your own health supplement or sold merchandise for a brand you believe in, it’s important to spread the word. Though there are many platforms available for doing this, as you can see from above, the farmer's market can be the ideal venue for building your brand, and more importantly, helping others.
